Parliament Urges Government to Provide Shs 4 Billion to Media Houses to Run Awareness Campaign on Tourism in Uganda.
Parliament also urged Gov’t to provide additional Shs4Bn to UTB to engage international and national media houses in production of positive media stories for improved destination image, following reports of drop in number of tourists from US, Europe and China visiting Uganda. "The National Development Plan targeted to cumulatively attract 281,760 International Tourist arrivals from US, Europe & China but only 67,252 arrivals were registered by the end of the first half of FY 2023/24. The U.S, Europe & China were key target source for leisure tourist who stay longer than business tourists. However, statistics show that international arrivals from the aforementioned areas have continue to drop. The UTB requires Shs4Bn to engage international & national media houses in production of positive tourism stories to improve destination perception in light of recent controversies that shade the destination in a bad light. However, this has remained unfunded,” said La